Meet The Blackbird – The Car That Can Be Whatever It Wants To Be

The world of car advertising is changing. Our eyes no longer trust what we are seeing on the screen after this car was built to fool us. It’s called the Blackbird, and it can be whatever car it wants thanks to some pretty cool tech.

Looking for a modern solution

One problem with new car launches is keeping things as long as possible. When filming promotional material for a new car launch, car manufacturers run the risk of letting the cat out of the bag before they want to. Luckily for those manufacturers, this car is the perfect solution to their problem.

Blackbird Construction

Ben Smith, executive producer at visual effects company The Mill, was forced to shoot a commercial for the Chevrolet C7, but the car was not released for him.

Instead, he had to shoot a C6 and tweak the car in post-production to look like the new model. That got Smith thinking, what if he could make a car that could change into practically any car?

Build a transformer

Smith partnered with special effects company, JEM F/X, to develop what would become the Blackbird in two years. The device comes with a transformable frame, which means the studio can shoot whenever and wherever they want, then turn the Blackbird into a real photo car.

Blackbird can vary in length up to 4 feet and its width is 10 inches. The wheels and suspension can be tailored to suit any vehicle they want to recreate, plus the Blackbird runs on an electric motor. Even better, the Blackbird can actually film itself thanks to the top-mounted camera, making the editing process easier.

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Blackbird is the way forward to promote new cars. It means the production company can shoot as many scenes as they want without revealing the new car by filming it on the road.

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